Here's how we do it👇
Social Media Management
We've launched + managed 700+ channels across Chinese platforms. This is the MOST out of any 3rd party agency in the space, by far. The primary platforms we work on are WeChat, Weibo, Douyin, Xiaohongshu (RED), Bilibili, NetEase Music, QQ Music, and Kugou Music. We have amazing relationships with these teams where all provide a direct line of support, marketing support, and invitations to all platform-specific campaigns.
Localization
Our in-house team localizes everything. From subtitles to direct translations, site translations, deck translations, script translations, voiceovers, and more. This is pivotal when connecting the Western world of talent to 1.5B+ people globally. Meeting fans/consumers at a local level through localization is needed in today's globally inclusive world.
DSP Management
For people in the world of Music... In China, Spotify is not available and Apple Music makes up ≈4% of the market share. Instead, you have Tencent's QQ + Kugou Music and NetEase Music. These platforms have 1.4B+ users and social media features integrated directly into their platforms. Imagine a Twitter feed built into a Spotify dashboard where you/your artists could share content with all of you/their fans where they're already listening.
Influencer / Ad Spend Campaigns
In China, influencers are called KOLs (Key Opinion Leaders). KOLs are slightly different from the average influencer as they are usually experts in whatever they provide their 'opinions' on. To date, we have run countless KOL campaigns for nearly every genre of talent. No matter the budget, we are able to reach 1000's of KOLs to help promote your project.
Sponsorships
From $2,500 deals to $2.5M deals, we've done both and everything in between. Deals from China come when you put time & energy into the market. The traditional agency model does not work in China, you have to have a localized presence when your competition is either A) Native or B) Western but has active channels, is activating the territory, doing press, and putting in the time & energy needed to connect with the market.
E-Commerce / Social Commerce
Today, not a single major merch company sells into China despite China practically inventing digital commerce. To put this into perspective, China's social commerce market is a $400B industry while the States' social commerce market is a $40B industry. With us being behind the social channels AND having the proper business licensees to sell products in China, it's easy for us to flip the switch on launching stores across native platforms to sell your merch. We can handle Design & Manufacturing as well as Fulfillment.
Overall
China is the 2nd largest film market, and the 5th largest music market in the world, it is also the fastest-growing music market globally. The NBA's 2nd largest market is China and the world's largest E-Commerce AND Social Commerce space is also, you guessed it, China... Our team is here to help you (in more ways than one) tap into this space. From channel management to strategic campaigns to commerce, we will active Chinese consumers globally for you.
Here's how we did it👇
Jessie J
"Working with East Goes Global has no doubt kept the connection between myself and my fans in China genuine and strong when I can’t be there physically. The care and attention to detail they have is incredible, and key in bridging two different cultures together in celebration on a social platform. The Chinese market is one of a kind and the love and support my fans have shown me and continue to show me there is undeniable. East Goes Global captures that energy for me to see and feel and in return supports and helps me in finding ways to show them how much love and respect I have for them too.”
Are you ready to take your talents to China?