We help the world's top athletes and NBA teams connect with Chinese consumers globally

Here's How

Here's how we do it👇

Social Media Management

We've launched + managed 700+ channels across Chinese platforms. This is the MOST out of any 3rd party agency in the space, by far. The primary platforms we work on are WeChat, Weibo, Douyin, Xiaohongshu (RED), Bilibili, NetEase Music, QQ Music, and Kugou Music. Along with running the most Chinese socials for NBA teams as a 3rd party agency, we have amazing relationships with these teams where all provide a direct line of support, marketing support, and invitations to all platform-specific campaigns.

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Localization

Our in-house team localizes everything. From subtitles to direct translations, site translations, deck translations, script translations, voiceovers, and more. This is pivotal when connecting the Western sports world to 1.5B+ people globally. Meeting fans/consumers at a local level through localization is needed in today's globally inclusive world.

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Influencer / Ad Spend Campaigns

In China, influencers are called KOLs (Key Opinion Leaders). KOLs are slightly different from the average influencer as they are usually experts in whatever they provide their 'opinions' on. To date, we have run countless KOL campaigns for NBA teams and you can see some below. No matter the budget, we are able to reach 1000's of KOLs to help promote your project.

When it comes to Ad Spend, if you have a budget, we'll deploy it. We have the necessary business licenses and cards to be able to do so and thanks to our partnerships with all major Chinese platforms, we get preferential rates.

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Sponsorships

From $2,500 deals to $2.5M deals, we've done both and everything in between. Deals from China come when you put time & energy into the market. The traditional agency model does not work in China, you have to have a localized presence when your competition is either A) Native or B) Western but has active channels, is activating the territory, doing press, and putting in the time & energy needed to connect with the market.

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E-Commerce / Social Commerce

Today, nearly 100% of all Western businesses do not sell to Chinese consumers. To put this into perspective, China's social commerce market is a $400B industry while the States' social commerce market is a $40B industry. With us being behind the social channels AND having the proper business licensees to sell products in China, it's easy for us to flip the switch on launching stores across native platforms to sell your merch. We can handle Design & Manufacturing as well as Fulfillment.

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Overall

The NBA's 2nd largest market in the world is China, F1's most-watched Grand Prix is Shanghai, China's viewership and engagement of Outdoor Sports in general is skyrocketing, and, the world's largest E-Commerce AND Social Commerce space is also, you guessed it, China... Our team is here to help you (in more ways than one) tap into this space. From channel management to strategic campaigns to commerce, we will active Chinese consumers globally for you.

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Here's how we did it👇

Are you ready to take your talents to China?

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