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We help athletes and NBA teams connect with Chinese consumers globally

Here's how we do it 👇

Social Media Management

We've launched + managed 700+ channels across Chinese platforms. The primary platforms we work on are WeChat, Weibo, Douyin, Xiaohongshu (RED), Bilibili, NetEase Music, QQ Music, and Kugou Music. Along with running the most Chinese socials for NBA teams as a 3rd party agency, we have amazing relationships with the platforms where all provide a direct line of support, marketing support, and invitations to all platform-specific campaigns.

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Minnesota Timberwolves

Minnesota Timberwolves Logo
Timberwolves Promotion

Goal: The Minnesota Timberwolves are a young team looking to expand their fanbase and bring back the global credibility their team once had during the Kevin Garnett days. In doing so, they wanted to ensure their top players were voted into the 2024 All-Star game knowing the majority of votes come from China. They onboarded us to execute a last-minute, all-encompassing All-Star campaign across Chinese socials.

🚀 We grew impressions by 273%, video views by 400%, and Weibo rankings by 60%. Over All-Star voting, we made 500+ All-Star specific posts and generated 10.8M+ impressions.

🤝 To further the team's resonance amongst Chinese fans, we ran giveaways, influencer (KOL) campaigns, content localization, hashtag campaigns, and so much more.

 The campaign was a massive success with two of Minnesota’s top players (Anthony Edwards & KAT) voted into 2024's All-Star game with 40% of the NBA’s All-Star votes coming from China.

Pelicans

New Orleans Pelicans

✅ Goal: The Pelicans recognized the importance of effectively developing the team’s brand in the market but before doing so at a large capacity, they wanted our team to gauge the market’s interest. We were tasked to connect the team with their Chinese fanbase on Weibo, localize and manage their account, and track overall engagement with their Chinese fans.

🎯 Within 1 month of working together, we made the Pelicans a top 10 most-engaged team in China showing their dedicated fanbase within the Chinese NBA community.

 

🚀 We grew impressions by 175%, video views by 211%, and comments by 488% within the first week of working together.

🤝 Our team has outlined local activations for the Pelicans to connect with their Chinese audience.

New Orleans Pelicans Logo
New Orleans Pelicans Promotion
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Knicks

New York Knicks

New York Knicks Logo
Knicks All-Star Campaign

Goal: The New York Knicks is one of the most iconic teams in the league and has been for decades. They wanted to ensure their top players were voted into the 2024 All-Star game knowing the majority of votes come from China. They onboarded us to execute a last-minute, all-encompassing All-Star campaign across Chinese socials.

📈 Our team increased the Knicks' Weibo rankings by 25%, impressions by 42%, and video views by 57%.

🤝 We brought out two of the best-known hoop/lifestyle influencers in China to create four unique pieces of content around the Knicks, MSG, and All-Star voting that drove 2.7M+ views.

 The campaign was a massive success with Knicks' top players (Brunson & Randle) being voted into 2024's All-Star game with 40% of the NBA’s All-Star votes coming from China.

Magic

It's time to activate the 2nd largest NBA market in the 🌏

Orlando Magic

Goal: The Orlando Magic were looking to do a complete revamp across their Weibo channel and capitalize on the upcoming All-Star voting session. In knowing that Paolo Banchero had a good shot at making this year's roster, the team brought us on to create a thriving social channel, reach Chinese fans, and encourage them to vote for Paolo for 2024's All-Star game.

📈 In only 30 days, we were able to increase Orlando's Weibo ranking by 62.8%, posting cadence by 225%, and impressions by 373%.

 The campaign was a massive success with Paolo being voted into 2024's All-Star game with 40% of the NBA’s All-Star votes coming from China.

Orlando Magic Logo
Magic All-Star Promotion
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76ers

Philadelphia 76ers

Philadelphia 76ers Logo
Philadelphia 76ers Promotion

Goal: The Philadelphia 76ers organization is a behemoth when it comes to China. 5M+ followers on Weibo, a history of Wilt, Julius, AI, and a present of Embiid, Tobias, Tyrese... the team needed an organization to come in and capitalize on the global notability of the Sixers brand. Also, HBSE announced their new arena in downtown Philadelphia and needed a team to assist in translations, voice-overs, deck, and site creation, and so much more, locally.

📈 The 76ers are now ranked as a Top 10 NBA team weekly on Weibo rankings, and we're generating 10's of millions of impressions YoY.

🏟️ Our team assisted HBSE in the creation of Chinese localized decks, transcripts, voice-overs, websites, speeches, and more throughout the announcement/development of the team's new arena.

 Our 76ers All-Star campaign was a massive success with two of the 76ers top players (Embiid & Maxey) being voted into 2024's All-Star game with 40% of the NBA’s All-Star votes coming from China.

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Suns

Phoenix Suns

✅ Goal: The NBA’s second largest market is China and the Suns needed a team to connect them with and scale their Chinese audience to increase their global commercial demand/viability in hopes of sourcing partnerships & driving revenue. We've been their partner for 3-seasons.

🤝 Assisted in leading the first China partner acquisition for the Suns.

 

📈 Drove 100,000,000+ impressions and millions of engagements since our partnership started.

 

👀 Led several paid partnerships/collaboration opportunities across the Phoenix Suns Weibo account leading to tens of millions of video views.

 

👕 Working with the Suns to design a bespoke brand to sell directly to Chinese fans on WeChat.

 

🎟️ Coordinating with the Footprint Center and the Suns ticketing team to sell tickets/packages directly through WeChat.

Phoenix Suns

We're ready when you are.

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