We are a LA-based digital management and branding agency spearheading the globalization of Chinese multimedia and brand development.

Bridge the gap with us

China does not have access to Facebook, Twitter, Instagram, TikTok, Google, Spotify, YouTube, Netflix, Twitch, Reddit... You get the picture.

Instead, China has its own social and streaming platforms that combined, host more than 3-billion unique digital users. Unfortunately, just as Western channels are unavailable in China, most Chinese platforms are inaccessible from anywhere outside of China.

East Goes Global can grant you and your business access to the largest digital consumer market in the world - providing the knowledge, personnel, and resources to effectively capitalize on the limitless opportunities for success that exist in this space.

Our bread and butter

Social Media Management East Goes Global

Social Media


DSP Management East Goes Global



Brand Devlopment East Goes Global



How We do it




Film & TV



And more...

Key Services

Content Mirroring

Fan Engagement

Ad Spend


Livestream support

Monthly Reports


Influencer marketing

Advanced analytics

Our clients



Ecommerce Support

East Goes Global services a wide range of clients - from up and coming musicians and fashion startups to A-list celebrities and international brands.

A few have been spotlighted below. 

our Team


Andrew Spalter


Yihang Yang

Head of Content

Morgan Hamilton

Head of Operations

Zilun Lin

Project Manager

ZiMing Zhang

Project Manager

Xi Zhang

Project Manager


"Working with Andrew and East Goes Global has no doubt kept the connection between myself and my fans in China genuine and strong when I can’t be there physically. The care and attention to detail they have is incredible, and key in bridging two different cultures together in celebration on a social platform. The Chinese market is one of a kind and the love and support my fans have shown me and continue to show me there is undeniable. East Goes Global captures that energy for me to see and feel and in return supports and helps me in finding ways to show them how much love and respect I have for them too.

Jessie J

"Andrew and the East Goes Global team have done an amazing job helping FADER Label navigate our releases in China and other Asian markets. They have built the strategy and marketing plans for our artists in the territory and really showed us the importance and value of prioritizing the market in the way we set up our releases.

Jon Cohen

Co-Founder & Co-CEO of The FADER | FADER LABEL | Cornerstone Agency

"From the moment when Andrew told me he was launching East Goes Global, I knew he was on to something important which would become a valuable pillar of many Artists' global development stories. In today’s digitally connected world, discovery trends and consumption momentum can jump-start from anywhere and carry over across different platforms to the home market seemingly overnight. EGG's expertise in establishing an Artist's presence across China and other Asian markets and developing localized audiences is second to none, and I look forward to continuing to work with them.

Michael Pukownik

 SVP/Head of Artist Marketing | AWAL Recordings

"Andrew and East Goes Global have been a really helpful part of our ongoing strategy with the Chinese market. They've kept all of Omar's Chinese social media updated and optimized and have helped bring many promo opportunities to the table.

Dylan Shanks

Manager @ Extended Family

"Andrew and his team at East Goes Global have been an amazing partner to us. They came to us with a clear plan of objectives and specific action points and have been very helpful in helping us further understand the market. They continue to be early on trends, and important metrics and artist activity in the market, which allows us to take advantage of all opportunities possible.

Jesse Coren

Manager of Jeremy Zucker / Founder of Mutual Friends

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© 2020 by East Goes Global

Los Angeles, CA