Your operating partner for global markets.
Team
+30 Others

Andrew Spalter, Founder & CEO

Matthew Spalter, COO

Adam King, Senior Director of Business Development

Rachel Li, Director, Partnerships

Frank Zhang, Director, NBA

Joyce Zhang, Director, Digital
Press
New York Times - N.B.A. Stars Find a Shortcut to Success
Digiday - Meet the company helping creators and
brands reach audiences globally
The Hustle - The company helping celebrities break into China
Forbes - East Goes Global Transports Music Artists Into China’s
Booming Multimedia Market
Billboard - These Artists Are Building a Presence in China
Every team has a story. Here’s ours.
East Goes Global was built by solving the hardest international problem first.
We started in China, a market where Western platforms don’t exist, audiences behave differently, and surface-level localization fails. To succeed, we built real infrastructure: local teams, native strategies, platform expertise, partnerships, and daily operational execution. That experience taught us how to launch, grow, and monetize brands inside one of the most complex digital ecosystems in the world.
Along the way, we uncovered a bigger gap.
Most teams, talent, and brands know they have international demand, but lack a single partner to own global execution. International efforts are fragmented across regions, agencies, and hires, with no unified strategy, shared infrastructure, or accountability. East Goes Global was built to solve that.
Today, we operate as the international partner for leading teams, talent, and brands. We build and run localized marketing ecosystems across key markets, execute online and offline activations, and turn global reach into sustained commercial partnerships with platforms, brands, leagues, and tourism boards worldwide.
We don’t just help clients go global.
We help them win everywhere.
Our Services
International Market Entry & Localization
We identify priority markets, localize for native platforms and culture, and build go-to-market strategies designed to scale.
Always-On International Channel Operations
We run day-to-day international social channels, producing localized content, managing communities, and building real audiences on native platforms.
Paid Media & Growth Spend
We deploy and optimize paid media directly inside each market’s platforms, driving measurable performance, not abstract reach.
Influencer & Creator Campaigns
We execute in-market creator campaigns with trusted local voices that drive relevance, credibility, and conversion.
Partnerships & Commercialization
We structure international partnerships and sponsorships that convert global growth into sustained revenue.
Offline, Experiential & Cultural Activations
We bring brands into the real world through in-market events, launches, and cultural moments that amplify digital impact.
Measurement, Reporting & Monetization
We track performance market by market and tie growth directly to commercial outcomes.
Contact Our Team
Los Angeles | San Francisco | Austin | Chicago | Toronto | New York | New Jersey | Tokyo | Shanghai | Changsha


































