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Your operating partner for global markets.

MEET THE TEAM.

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Frances Florez Velez
Project Manager - LATAM
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Joyce Zhang
DIRECTOR, DIGITAL
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Frank Zhang
DIRECTOR OF SPORTS
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Rachel Li
DIRECTOR, PARTNERSHIPS
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Adam King
Senior Director of Business Development
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Matthew Spalter
COO
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Andrew Spalter
FOUNDER & CEO

The people behind the relationships, strategy, and execution across

global markets.

WE ARE EGG
+ 30 MORE
ONE PARTNER. ALL MARKETS.

EVERY TEAM HAS A STORY.
HERE IS OURS.

East Goes Global was built by solving the hardest international problem first.

We started in China, a market where Western platforms don’t exist, audiences behave differently, and surface-level localization fails. To succeed, we built real infrastructure: local teams, native strategies, platform expertise, partnerships, and daily operational execution. That experience taught us how to launch, grow, and monetize brands inside one of the most complex digital ecosystems in the world.
Along the way, we uncovered a bigger gap.

Most teams, talent, and brands know they have international demand, but lack a single partner to own global execution. International efforts are fragmented across regions, agencies, and hires, with no unified strategy, shared infrastructure, or accountability. East Goes Global was built to solve that.

Today, we operate as the international partner for leading teams, talent, and brands. We build and run localized marketing ecosystems across key markets, execute online and offline activations, and turn global reach into sustained commercial partnerships with platforms, brands, leagues, and tourism boards worldwide.

We don’t just help clients go global. We help them win everywhere.

OUR SERVICES

WHAT WE DO.

International Market Entry
& Localization

We identify priority markets, localize for native platforms and culture, and build go-to-market strategies designed to scale.

Always-On International
Channel Operations

We run day-to-day international social channels, producing localized content, managing communities, and building real audiences on native platforms.

Paid Media + Growth Spend

We deploy and optimize paid media directly inside each market’s platforms, driving measurable performance, not abstract reach.

Influencer/Creator Campaigns

We execute in-market creator campaigns with trusted local voices that drive relevance, credibility, and conversion.

Partnerships
+ Commercialization

We structure international partnerships and sponsorships that convert global growth into sustained revenue.

Offline, Experiential
& Cultural Moments

We bring brands into the real world through in-market events, launches, and cultural moments that amplify digital impact.

Measurement, Reporting
& Monetization

We track performance market by market and tie growth directly to commercial outcomes.

CONTACT EGG

GET IN TOUCH.

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Austin | Brazil | Changsha | Chicago | Los Angeles | New Jersey | New York | San Francisco | Shanghai | Tokyo | Toronto

EGG Overview

Explore our presentation and discover how East Goes Global helps brands and organizations navigate international markets.

External link

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