The bridge between the West and China.
We help the world’s leading teams, entertainers, and top talent win in China through two core services: Marketing & Partnerships.
Marketing
China doesn’t have access to Instagram, TikTok, YouTube, Spotify, or Netflix. So we build our clients’ presence on the local platforms that matter: Douyin, Weibo, RED, WeChat, and more. We don’t just translate content — we localize strategy, create community, and make our clients relevant to Chinese audiences.
Partnerships
Once we've built local relevance, we act as agents, brokering deals with China’s biggest platforms, brands, tourism boards, and teams. Our access runs deep, and our relationships on both sides allow us to turn influence into real commercial opportunity.
We are the only team with direct access to both sides of the table:
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In the West, we work with the biggest names in entertainment & sports.
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In the East, we’re connected to the most influential platforms, agencies, and brands.
We don’t just help clients “enter China.”
We help them win.
Team
+20 Others
Andrew Spalter, Founder & CEO
Matthew Spalter, COO
Rachel Li, Director, Digital
Frank Zhang, Director, NBA
Joyce Zhang, Team Lead
Kangjian Gao, Special Projects
Press
New York Times - N.B.A. Stars Find a Shortcut to Success in China
Digiday - Meet the company helping creators and
brands reach audiences in China
The Hustle - The company helping celebrities break into China
Forbes - East Goes Global Transports Music Artists Into China’s
Booming Multimedia Market
Billboard - These Artists Are Building a Presence in China
Contact Our Team
Los Angeles | San Francisco | Austin | Chicago | Toronto | New York Shanghai | Changsha