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"Our partnership with East Goes Global has been instrumental in helping The Chainsmokers’ meteoric rise in the Chinese market. EGG's commitment to our artists' vision has been a driving force behind our remarkable achievements in China, making them an indispensable ally for any team seeking to make waves in this massive music market.” - The Chainsmokers

 

The Chainsmokers are one of the most consistently relevant global electronic acts of the past decade, blending chart-dominating music, live touring, and digital-native storytelling into a scalable international brand.
 

China has long been a priority market for the group, with strong historical demand across streaming platforms, social media, and live events. As that demand accelerated, success required more than tour promotion or passive content distribution. It required a localized, always-on operating model capable of supporting releases, tours, fan engagement, and platform partnerships at scale.
 

East Goes Global partnered with The Chainsmokers to own and execute their China strategy end-to-end. Our role was to maintain momentum, deepen fan connection, and turn cultural relevance into sustained engagement across social platforms, DSPs, and live moments.
 

The result is a fully activated China ecosystem that supports touring, streaming growth, and long-term brand and commercial opportunity.

The Chainsmokers

Summary

For the last few years, we've partnered with the illustrious duo, and in 2025, East Goes Global served as The Chainsmokers’ international operating partner in China, managing and scaling their presence across seven major Chinese platforms.
 

Over the course of the year, The Chainsmokers added 400K new followers, generated 72M impressions, and drove 3M engagements, while maintaining strong momentum across both social platforms and DSPs. Their China-related topics accumulated 1.3B+ views on Douyin, 119M impressions on Weibo, and 54M impressions on RedNote, placing them among the most visible Western electronic acts in the market.
 

Beyond digital growth, we supported the promotion of major China-focused moments, including EDC China and multiple legs of their China tour, ensuring that live activity, streaming, and social engagement reinforced each other as a single ecosystem.
 

This work positioned The Chainsmokers not just as visiting performers, but as a consistently present and culturally fluent act in the Chinese market.

The Chainsmokers Promo

The Challenge

The Chainsmokers Promo 2

Despite strong global recognition, Western electronic acts face specific challenges when operating in China:
 

  • High fan demand, fragmented execution
    Touring, streaming, and social often operate in silos without a unified strategy.

  • Platform complexity
    Success requires fluency across social platforms and DSPs, each with distinct formats, algorithms, and audience behavior.

  • Event-driven spikes without sustained growth
    Tours and festivals can drive short-term attention, but momentum often drops without always-on execution.

  • Missed platform and partnership upside
    Without local ownership, opportunities for platform support, campaigns, and exclusive collaborations are often left untapped.


The risk is visibility without leverage and demand without durability.

The Solution

  • East Goes Global operated as The Chainsmokers’ single accountable partner in China, unifying touring, streaming, and social execution into one coordinated strategy.
     

  • Our work included:

  • Always-on platform operations
    Managed and optimized content across Weibo, Douyin, RedNote, WeChat Channels, Bilibili, NetEase Music, and QQ Music to ensure consistent, native presence.

  • Tour and festival amplification
    Supported digital promotion for EDC China and multiple China tour legs, localizing all tour-related content including BTS footage, liners, live clips, and vlogs.

  • Culturally fluent content strategy
    Repurposed global assets and produced localized storytelling aligned with Chinese trends, key dates, and platform-native formats.

  • Early trend identification and platform collaboration
    Identified and activated early on the RedNote “TikTok Refugee” wave, securing participation in the “We Were Here First” campaign and unlocking valuable platform placements and resources.

  • Campaign-led engagement
    Leveraged viral concepts such as the “You’ve Heard Our Songs” campaign, driving strong performance across Douyin and Bilibili.


  • The result was a sustained, high-performing ecosystem delivering:

  • +400K followers

  • 72M impressions

  • 3M engagements

  • Strong growth across social and DSPs during live touring windows


  • This foundation enables The Chainsmokers to continue scaling fan engagement, streaming performance, touring demand, and future brand partnerships in one of the world’s most important music markets.

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