Summary
Following a sold-out China tour, The Chainsmokers doubled down on their momentum with an exclusive WeChat livestream—planned and executed by East Goes Global. The result? 910K+ viewers, 2.42M likes, and a 20% spike in channel followers—marking the largest international artist livestream on WeChat post-COVID.
Challenge
Despite past global success, the duo hadn’t been active in China for years, and their digital presence needed a full reset. Additionally, they were entering a competitive music landscape where local artists dominate and audience preferences evolve rapidly.
Our Solutions
We launched a multi-pronged strategy: reigniting fan excitement through a sold-out tour, reactivating their channels, and delivering platform-specific experiences like a WeChat-exclusive livestream. These efforts not only revitalized their brand but positioned them as a leading Western act in China with long-term potential.
The Chainsmokers
We partnered with The Chainsmokers to reintroduce and scale their brand in China through a high-impact tour, strategic platform engagement, and exclusive digital content. From live shows to livestreams, we’re helping them tap into one of the fastest-growing music markets in the world.