Summary
Paris is a globally recognized icon with decades of cultural impact—but her China presence had gone quiet. In just days, we successfully relaunched her across key platforms, reigniting momentum with millions of views, tens of thousands of new followers, and multiple trending topics.
Challenge
Her previous channels were outdated, inconsistently managed, and failing to resonate with the fast-evolving Chinese audience. Despite strong name recognition, there was little recent engagement or platform traction to build on.
Our Solutions
We launched new channels, refreshed existing ones, and created a high-impact content rollout. Within the first few hours, her Douyin debut reached 1.36M views, 10s of thousands of new followers, and earned multiple trending topics—cementing her return to cultural relevance in China.
Paris Hilton
We partnered with Paris Hilton to revitalize and expand her digital presence in China, where her channels had been dormant and mismanaged for years. Our focus was to reignite her brand's influence across China’s core platforms and connect her legacy with a new generation of fans.