Summary
With China accounting for 40% of All-Star votes and billions in revenue, our work ensures NBA teams and athletes are not just present—but thriving—across Chinese platforms. From social content and brand strategy to livestreams and partnerships, we’ve helped drive millions of views, grow fanbases, and open up new commercial opportunities.
Challenge
Many NBA teams lacked localized strategy, active content pipelines, or the in-market expertise to navigate China’s unique digital ecosystem. On the player side, inconsistent channel management and unauthorized representation had led to fragmented engagement and lost revenue.
Our Solutions
We’ve built tailored, high-touch strategies for each client—launching and managing channels, localizing storytelling, and aligning with China’s major tech platforms like Douyin, Weibo, and WeChat. Our team has driven All-Star voting campaigns, amplified team presence during the NBA season, and created monetizable fan experiences that reinforce the league’s global impact.
The NBA
East Goes Global is proud to lead the charge for the NBA’s global expansion into China, working with over 20% of the league—including powerhouse teams like the Suns, Knicks, and 76ers—and a roster of top-tier talent from Dwyane Wade to Luka Dončić. We help bridge the cultural and digital gap, bringing teams and players closer to one of the NBA’s most engaged fanbases.