Summary
After becoming the first Western artist to compete on China’s most-watched TV show (SINGER), Jessie J exploded into national fame - garnering over 500K followers in her first week and unlocking nearly $2M in brand deals, TV appearances, and performance opportunities. She remains one of the most recognized and respected Western artists in China today.
Challenge
When we started, Jessie had no digital infrastructure in China and no experience navigating its unique media ecosystem. The local market was opaque, fragmented, and largely inaccessible to Western artists - especially without trusted local partners.
Our Solutions
We built Jessie’s China presence from scratch - launching and managing her local platforms, developing tailored content strategy, and driving cultural relevance. That groundwork led to major commercial opportunities, including a $1M sponsorship deal, $400K with a popular haircare brand, $200K from a top globally recognized platform, and multiple appearance and show deals. Her success laid the foundation for East Goes Global - and proved that Western artists could thrive in China with the right partner.
Jessie J
Jessie J was the catalyst that launched East Goes Global - marking one of the earliest and most successful Western artist entries into the Chinese market. What began as a bold leap into the unknown became a blueprint for global music expansion in China.