Summary
At just 27, Jalen is making a bold, strategic move to build his global brand by tapping into the NBA’s second-largest market. In just six months, we’ve grown his Chinese audience to over 600K followers and helped drive his successful 2025 All-Star campaign with massive support from Chinese fans.
Challenge
Before our partnership, Jalen had zero presence in China—no localized content, no verified platforms, and no engagement with Chinese fans. Breaking into this highly competitive market meant building trust with platforms and fans from day one.
Our Solutions
We executed a high-impact market entry strategy, securing official support from WeChat and Weibo to launch his verified channels and generate over 2M+ impressions within days. Through ongoing content localization, strategic timing, and cultural relevance, we’ve made Jalen one of the fastest-growing NBA players in China—laying the foundation for long-term commercial success.
Jalen Brunson
We partnered with Jalen Brunson to launch and grow his presence in China from the ground up. With no prior footprint in the market, our goal was to introduce Jalen as both an All-Star athlete and a cultural icon to a new audience of millions.