Summary
We partnered with Dwyane Wade to rebuild his digital presence in China, where he had over 8M followers but declining momentum. Our goal was to reignite his relevance, grow his audience, and position him for long-term brand and commercial success in the region.
Challenge
Wade’s China presence had been mismanaged by a legacy partner, leading to stalled growth, outdated content, and missed opportunities. Despite his deep cultural resonance, his channels lacked the consistency and localization needed to engage a modern Chinese audience.
Our Solutions
We took over full channel management, modernized content strategy, and reintroduced Wade through culturally relevant storytelling across platforms like Weibo, Douyin, Bilibili, WeChat, and RED. In just one year, we grew his following to over 10M and re-established his brand in-market, opening the door for new, top-tier partnerships.
Dwyane Wade
When we started our partnership w/ Dwyane Wade, he had 8M+ followers in China—but his presence was declining fast due to inactive management. In just one year, we completely revamped his channels, grew his audience to 10M+, re-established his cultural relevance, and are now unlocking high-value partnership opportunities aligned with his long-term vision in the market.