What's Trending in China | July 7th
To catch you up to speed, we like to keep our clients in the loop with what's trending across China's digital landscape every week. After a few weeks of doing this, we decided it would be better to share with the masses. Enjoy!
East Goes Global | What’s Trending in China
Tuesday, July 7th, 2020
Welcome to our Weekly Rundown!
China’s top social trends, weekly 🇨🇳
by Theodor Lundqvist - Fenghuang, Xiangxi, China
1 | “How You Like That” - BLACKPINK - Link
BLACKPINK’s latest song - users have created a simple dance to accompany the song although any content featuring/utilizing the song is appropriate.
2 | “Telephone” - Lady Gaga - Link
An older song, ‘Telephone’ by Lady Gaga, is currently trending as users say it makes them feel nostalgic for their younger selves. This song can be covered, incorporated into a dance, or included in an edit.
3 | “Mojito” - Jay Chou - Link
‘Mojito’, Jay Chou’s latest song, is trending again this week - we recommend to send edits that showcase the lyrics of the song, or creative edits involving the song, instead of dances and covers that were recommended last week. (Send us the base content and we can do the editing if needed!)
Snow Kong’s cover dance of BLACKPINK’s new song
BLACKPINK’s new song ‘How You Like That’ is trending on all China socials this week. On Weibo, people are discussing and admiring a cover dance by Snow Kong, a Chinese singer and former member of the Chinese idol group Laydebees. Any content that incorporates a dance, cover, or edit of this song would be appropriate for sharing!
2 | #今天穿什么#
For this trend, popular celebrities and influencers like to share pictures of their outfit for the day, showcasing what they like to wear when they’re not on camera!
Any pictures of your client wearing their daily outfit or showcasing their ‘off-the-record’ style would be fantastic for this trend.
Have a great rest of your week!
East Goes Global