July 14th | What's Trending in China
East Goes Global | What’s Trending in China
Tuesday, July 14th, 2020
Welcome to our Weekly Rundown!
🇨🇳 China’s top social trends, weekly
by Yiran Ding - Shanghai, China
1 | “Left half of the face and right half of the face” Link
Videos in this trend showcase how people’s left and right profiles often seem like two completely different people. If you’re interested in creating a similar video, please respond
to this email and we can request specific content for editing!
The great news here is that you can plug whatever song you’d like!
2 | “Break My Heart” - Dua Lipa Link
Dua Lipa’s new song is currently trending on Douyin. Any dances, covers or animated content that is about or incorporates her song has a high likelihood of receiving solid engagement and boosting followers across your channels.
3 | “Maria” - Hwa Sa - Link
This ‘transformation’ trend is based on Hwa Sa’s new song ‘Maria’. If you are interested in creating a similar video, please respond to this email and we can coordinate a specific content request!
1 | #巧克力脆皮葡萄冰球# | Chocolate Coated Grape Ice Balls
Food blogger Snack Girl posted a video How to Make Chocolate Coated Grape Ice Balls which in turn started a viral trend surrounding this tasty snack. We’d love any content depicting making of these treats or any comments / discussions regarding their taste - it may seem strange but freezing grapes and covering them in chocolate is a small price to pay for potentially going viral!
2 | #帕梅拉# | Pamela Reif
Pamela Reif is a German fitness and lifestyle blogger whose training videos are extremely popular in China. Last month she launched her China socials (including Weibo, Xiaohongshu and Bilibili) and one of her training videos is currently trending this week on the front page of Weibo (posted by Global Documentary Channel). In other words, if you have any home-training footage or health routines you follow, we’d love to promote it as all things fitness are currently trending!
3 | #当我哥哥第一次吃螺蛳粉的时候# | My Brother Tries Snail Noodles for the First Time
Thai actor Mike Angelo posted a video of himself making Snail noodles for his brother, recording his first encounter with this uniquely smelly traditional Chinese dish. Although we
can imagine the specific dish depicted in the video may be hard to come by, any content showcasing clients cooking, trying and consuming Chinese food would align well with this trend and would most certainly see positive feedback from fans in China.
Have a great rest of your week!
East Goes Global