Platforms
Below are the platforms that we work with and across, daily.
(3 platforms with 700m Users | The Largest Music Conglomerate in China)
(300m Users | The Fashion/Beauty Instagram of China)
(600m Users | The Second Largest Music DSP in China)
Sina Weibo
Weibo is one of China’s largest, oldest, and most-used Social Media platforms. Having a Weibo profile is the Chinese equivalent to having a Facebook/Twitter.
platform type
Social
userbase
500 million
demographic
M/W 18-50
U.s equivalent
Douyin
Owned by ByteDance, Douyin is China’s version of TikTok. It posses the same UI and very similar capabilities. Currently, it is China’s #1 fastest growing Social Media platform.
platform type
Social / Video
userbase
400 million
demographic
M/F <18 - 30
U.s equivalent
TikTok
bilibili
Bilibili is THE long-form video social and streaming app in China. With genres including music, dance, entertainment, gaming, tv/film, and more, the opportunity to create, share, and connect on Bilibili is endless.
platform type
Video/Streaming
userbase
150 million
demographic
M/F <18 - 30
U.s equivalent
YouTube
Xiaohongshu
Xiaohongshu is a social media and
e-commerce platform where users can share posts about beauty, fashion, lifestyle, as well as buy and sell products via the RED market. The user base is 80% female with 70% of users under the age of 30.
platform type
Social/eCommerce
userbase
300 million
demographic
F <30
U.s equivalent
None
Tencent Music
QQ Music | Kugou Music | Kuwo Music
Tencent is one of the largest tech holding companies in the world. Part of its portfolio includes three of the largest streaming platforms in China, that together make up a majority share of the Chinese music market.
platform type
Music Streaming
userbase
>1 billion
demographic
All
U.s equivalent
Apple Music
NetEase Music
NetEase is one of China’s largest internet tech companies. It is not only one of the largest, most active music streaming platforms in the world, but is also the newest, meaning its user base is comprised mostly of Gen Z and millennials.
platform type
Music Streaming
userbase
800 million
demographic
M F <35
U.s equivalent
Spotify
hupu
HuPu is the #1 platform for basketball fans in China with high levels of engagement and a wide range of business/collaboration opportunities. HuPu's main features include scores, news, a thriving fan community, and video channels.
platform type
Social / News
userbase
30 million
demographic
Sports Fans
U.s equivalent
N/A
Tencent Fan Community
Tencent, one of the three largest tech & internet service companies in China, owns the official digital partner for the NBA in China, which is Tencent Fan Community.
platform type
Social / News
40 million
userbase
demographic
Sports Fans
U.s equivalent
N/A
More platform partnerships coming soon