Platforms

Below are the platforms that we work with and across, daily.

(3 platforms with 700m Users | The Largest Music Conglomerate in China)

(300m Users | The Fashion/Beauty Instagram of China)

(600m Users | The Second Largest Music DSP in China)

 

Sina Weibo

Weibo is one of China’s largest, oldest, and most-used Social Media platforms. Having a Weibo profile is the Chinese equivalent to having a Facebook/Twitter.

platform type

Social

userbase

500 million

demographic

M/W 18-50

U.s equivalent

Facebook

 

Douyin

Owned by ByteDance, Douyin is China’s version of TikTok. It posses the same UI and very similar capabilities. Currently, it is China’s #1 fastest growing Social Media platform.

platform type

Social / Video

userbase

400 million

demographic

M/F <18 - 30

U.s equivalent

TikTok

 

bilibili

Bilibili is THE long-form video social and streaming app in China. With genres including music, dance, entertainment, gaming, tv/film, and more, the opportunity to create, share, and connect on Bilibili is endless.

platform type

Video/Streaming

userbase

150 million

demographic

M/F <18 - 30

U.s equivalent

YouTube

 

Xiaohongshu

Xiaohongshu is a social media and

e-commerce platform where users can share posts about beauty, fashion, lifestyle, as well as buy and sell products via the RED market. The user base is 80% female with 70% of users under the age of 30.

platform type

Social/eCommerce

userbase

300 million

demographic

F <30

U.s equivalent

None

 

Tencent Music

QQ Music | Kugou Music | Kuwo Music

Tencent is one of the largest tech holding companies in the world. Part of its portfolio includes three of the largest streaming platforms in China, that together make up a majority share of the Chinese music market.

platform type

Music Streaming

userbase

>1 billion

demographic

All

U.s equivalent

Apple Music

 

NetEase Music

NetEase is one of China’s largest internet tech companies. It is not only one of the largest, most active music streaming platforms in the world, but is also the newest, meaning its user base is comprised mostly of Gen Z and millennials.

platform type

Music Streaming

userbase

800 million

demographic

M F <35

U.s equivalent

Spotify

 

hupu

HuPu is the #1 platform for basketball fans in China with high levels of engagement and a wide range of business/collaboration opportunities. HuPu's main features include scores, news, a thriving fan community, and video channels.

platform type

Social / News

userbase

30 million

demographic

Sports Fans

U.s equivalent

N/A

 

Tencent Fan Community

Tencent, one of the three largest tech & internet service companies in China, owns the official digital partner for the NBA in China, which is Tencent Fan Community.

platform type

Social / News

40 million

userbase

demographic

Sports Fans

U.s equivalent

N/A

More platform partnerships coming soon

East Goes Global EGG Logo
  • Instagram
  • Twitter

© 2020 by East Goes Global